At Immersive Discoveries our mission is to unlock learning through powerful, accessible and engaging digital experiences. We bring places, stories and ideas to life by blending 360° photography, interactive design and AI-generated environments to create immersive resources that inspire curiosity and deepen understanding. Grounded in educational expertise and a commitment to widening access, we work collaboratively with schools, cultural organisations and community partners to transform how people explore the world—whether through curriculum-aligned virtual field trips, interactive heritage tours or co-created 360° learning spaces. Our mission is simple: to make meaningful, imaginative and transformative learning possible for everyone, everywhere.
Immersive Discoveries is led by Gemma Zeeman, an experienced digital innovator who brings together a rare combination of educational expertise, technical capability and senior-level project leadership. With a 15-year career at Confused.com managing large-scale digital programmes, cross-functional teams and multi-million-pound budgets. She has a proven track record of delivering high-quality, complex projects with precision and creativity.
Building on this corporate foundation, Gemma retrained as a primary teacher and now holds Qualified Teacher Status following a PGCE with The Open University. Her classroom experience spans Reception to Year 6, working across diverse schools and teaching approaches, giving her an in-depth understanding of how digital tools can meaningfully enhance learning.
She currently works as a Research Assistant on the Welsh Government–funded Wales Curriculum Learning Design (WCLD) project, where she supports schools across Wales to integrate 360° imagery, AI and emerging technologies into everyday teaching and teacher education. Her work includes developing national digital resources, delivering teacher training and creating interactive immersive resources for PGCE students.
As a certified ThingLink Trainer, Gemma has extensive experience designing immersive 360° tours, virtual learning environments and AI-generated educational spaces.
Bringing together educational rigour, technical fluency and a passion for storytelling, Gemma leads Immersive Discoveries with a clear purpose: to help organisations harness immersive technology in ways that are inspiring, accessible and genuinely transformative.